ASIA
Visit Our
Website at:
http://www.asiapacificevents.com
One Day Intensive
Seminar
EFFECTIVE
22 May 2008
J.W. Marriott Hotel, Kuala Lumpur
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Outline Introduction · Discussion Of Attainable Objectives · The Relationship Between Knowledge
& Skills, Actions & Results · The 4 Rules For Acquiring Skills The Market
Environment – Your Customer Today ·
Market Segmentation ·
Customer Options ·
Factors Influencing Choice Of Options Sales Preparations ·
Time Utilization ·
A Checklist Of Preparations The C.A.P.T.U.R.E.
Process Of Selling · Introduction to the selling process · Capturing
Attention & Introduction · Asking
Questions · Presentation · Tackling
Concerns & Objections · Using Tact
At All Times · Revert To
Selling · Execution
Of The |
Development Of Selling
Tools – The Q-Bank ·
What Is The Q-Bank & Its Uses ·
Q-Bank Development ·
Break-Out Session & Group Presentations Other Selling Tools
For Continuous Development ·
The M-Grid ·
The Competitive Positioning Framework ·
The Concerns Bank Selling Sustainable Competitive
Advantages ·
The Characteristics Of Sustainable Competitive
Advantage ·
Competitive Advantage As Value ·
Selling The Value ·
Rendering Price Competition Irrelevant Excellent After-Sales
Service · The True Importance Of Excellent
After-Sales Service · The R.A.R.E. Approach To
After-Sales Servicing · How Does Our R.A.R.E. Plan Look
Like? Methodology Very Interactive Mode, Short
Plenary, Break-Out Sessions & Group Presentations,
Role-Plays, De-Briefing Sessions |
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Conducted
By Distinguished Speaker: Benjamin Davidson - B.A. Hons.
(Accounting) Benjamin does professional consulting work
in the frontline revenue areas of Strategy, Marketing, Sales and Customer
Service, primarily via the learning avenues of development training and
executive coaching. Benjamin has been a Corporate Consultant for the past
fourteen years. He has had the privilege of working on assignments with some
of the world’s largest organisations. His
assignments have taken him to countries as far east as The People’s Republic
of He brings with him a wealth of experience, not just as a
Corporate Consultant, but also from the corporate worlds of some of the most
dynamic countries in Benjamin holds a Bachelor of Arts (Honours)
Degree in Accounting and a Master of Business Administration Degree,
specializing in Marketing, both degrees of which were obtained in the |
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REGISTRATION
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(Registration and Payment by
Group Discount (Two or more persons from same organization) – RM700.00 per person
Regular Fee –
RM750.00 per person The above fees are inclusive of lunch/tea-breaks/valuable seminar
materials & certificate Crossed Cheque/Bank Draft payable
to Mailing Address: B-2-9A, Contact Person: Ms. Chin/Cik Nadiah/Ms.
Erna Tel: 03-2162 6828 Fax: 03-2162 7828 / 03-2163 7828 Email: apd@po.jaring.my Website:
http://www.asiapacificevents.com Full Name: Dr./Mr./Ms.
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Position: _________________________ Full Name: Dr./Mr./Ms.
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Position: _________________________ Full Name: Dr./Mr./Ms.
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Position: _________________________ Full Name: Dr./Mr./Ms.
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Position: _________________________ Full Name: Dr./Mr./Ms.
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Position: _________________________ Company: ___________________________________________________________________________ Address:
____________________________________________________________________________ ____________________________________________________________________________________ Tel:
_______________________________________
Fax: ____________________________________ Email:
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Contact Person: ___________________________ Cancellations & Transfers: If you are unable to
attend, a substitute candidate(s) is welcome at no extra charge. Please provide
the name and position of the substitute delegate at least 2 days prior to the
seminar. A full refund less 25% administrative charge will be made for
cancellation received in writing 2 weeks prior to the seminar. A 50% refund
will be given for cancellation received 1 week prior to the seminar.
Regrettably, no refund can be made for cancellation 3 days before the
seminar. If registration is confirmed, a 25% administrative charge will be
incurred for non-attendance. The organizer
reserves the right to change speakers/or modify the programme content without
prior notice.
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