ASIA
Visit Our
Website at:
http://www.asiapacificevents.com
One Day Intensive
Seminar
Business
Writing Skills –
Words,
Methodology & Applications:
Accurate,
Purposive & Effective
JW Marriott
Hotel,
INTRODUCTIONThis
highly interactive and intensely practical one-day seminar is based on the latest
thinking and approaches to writing with style and impact. It will develop
your writing skills through practice using examples of real-world
correspondence, and act as a model of good writing behaviour. It is filled
with competitions, problem solving discussions, PowerPoint
and writing activities. It will be a fun, enjoyable and informative
programme. |
TARGET PARTICIPANTS This seminar is designed for all
participants who wish to improve the way they communicate their message in
writing. In particular, it highlights how a forward-looking writing
style can improve the way their message is perceived by the reader. It is for
managers, supervisory staff, executives and all those who would like to write
with a little bit more style and impact. |
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OBJECTIVES The main aim of this seminar is to develop the
participants’ ability to write friendly business correspondence with
appropriate style and impact. This can be achieved through the following
objectives: · Increasing
the participants’ knowledge of the
importance of the reader and the purpose of writing,
especially to develop better relationships with the client. · Identifying
and eliminating the personal barriers to writing effectively. · Developing
the participants’ ability to compose documents
that are clear, concise, complete and correct. · Improving
the participants’ writing style to become more modern and business-like. · Developing
the participants’ awareness of how the organisation of
material and choice of vocabulary and sentence structure affect the reader’s opinion. |
Conducted by Distinguished Speaker:
MR. DAVID HIRST David has been in education for over 19 years of which 10
years were spent as trainer, management consultant and business unit manager
with the British Council. He is a first-rate expert in his field and
possesses the depth of knowledge necessary to respond to participants’ needs
and wants. He is a specialist in helping people grow and develop their
potential, as well as getting them to put across their messages with impact. He has extensive experience of working in corporate
cultures and managing staff, which allows David to conduct innovative and results
driven workshops to bring positive changes to individuals and their business
performance. He has also presented many papers and had several articles
published in technical journals, newspapers and magazines. He has just
completed second book entitled ‘Plain English: he evolution of writing with
style and impact’. |
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CONTENTS 1. Introduction • Plain English: today’s business writing • Writing Efficiently: the cost savings • The Plain English Continuum: where you are now 2. The Reason and the Reader • The ‘What’ of Communication • The ‘Who’ of Business Writing • Case Studies 3. The Nuts and Bolts of Business Writing • Vocabulary Choice and Organisation • Opening and Closing Sentences • Paragraph Structure and Style 4. Getting
Down to Business |
• Getting
rid of Flowery Writing • Logic
and Linking • Making a
Difference 5. Writing
with Style and Impact • Layout
and Organisation: creating a visual impact – Bullet
and Numbered points – Diagrams
and Charts • Fine
Tuning the Message: – Writing
better emails: asking and giving information – Writing
better memos: reporting events – Writing
better letters: requests, rejections and redress 6. Where
Do You Go From Here? • The
Evolution of Writing with Style and Impact |
REGISTRATION
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(Registration and Payment by 2
March 2009)
The above fees are inclusive of lunch/tea-breaks/valuable seminar
materials & certificate Crossed Cheque/Bank
Draft payable to Mailing Address: B-2-9A, Contact Person: Ms. Chin/Cik Nadiah/Ms.
Erna Tel: 03-2162 6828 Fax:
03-2162 7828 / 03-2163 7828 Email: apd@po.jaring.my Website:
http://www.asiapacificevents.com Full Name: Dr./Mr./Ms.
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Position: _________________________ Full Name: Dr./Mr./Ms.
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Position: _________________________ Full Name: Dr./Mr./Ms.
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Position: _________________________ Full Name: Dr./Mr./Ms.
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Position: _________________________ Full Name: Dr./Mr./Ms.
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Position: _________________________ Company:
___________________________________________________________________________ Address: ____________________________________________________________________________ ____________________________________________________________________________________ Tel:
_______________________________________
Fax: ____________________________________ Email:
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Contact Person: ___________________________ Cancellations & Transfers: If you are unable to
attend, a substitute candidate(s) is welcome at no extra charge. Please
provide the name and position of the substitute delegate at least 2 days
prior to the seminar. A full refund less 25% administrative charge will be
made for cancellation received in writing 2 weeks prior to the seminar. A 50%
refund will be given for cancellation received 1 week prior to the seminar.
Regrettably, no refund can be made for cancellation 3 days before the
seminar. If registration is confirmed, a 25% administrative charge will be
incurred for non-attendance. The organizer
reserves the right to change speakers/or modify the programme content without
prior notice. |
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